Thesis

Sell caffeine film as a pocket ritual: instant clarity, precise dose, zero cup friction.

GTM

• SKU ladder: 50 / 80 / 120 mg on one die & pouch spec; rotate 2 flavors per quarter.
• Offer design: Starter (10 ct), Daily (30 ct), Team pack (120 ct) with subscription discount.
• Retail hooks: 10-sec melt demo on shelf screen; “no sugar, no spill” claim; race-day bundles with electrolytes.

Pricing Logic

Quote by thickness/basis-weight window + die layout + seal window; non-standard = surcharge. Publish lead-time SLA for reorders (10–15 business days) with frozen BOM.

Manufacturing Must-Haves

Inline thickness/basis-weight → live SPC → stop-on-trend; multi-zone dew-point drying; closed-loop tension & edge guide; antistatic + web clean pre-die-cut. Validate seal window early; set desiccant rules for humid lanes.

Compliance Set

Per-strip caffeine disclosure, max daily intake, sensitivity warning; sugar-free label; vegan/halal variants as needed.

Scorecard

OEE ≥70% · FPY ≥92% · Changeover ≤4 h · Scrap ≤6% · 60-day repeat ≥35%.

Bottom line

Standardize tooling and packaging, lock recipes, sell speed + proof—that’s how caffeine film turns into a fast, margin-safe line.