The oral dissolving film market is expanding as consumers and clinicians favor water-free, discreet dosing. Ultra-thin strips that melt on the tongue fit commutes, schools, clinics, and telehealth workflows—pushing adoption in both Rx and OTC categories.

Growth drivers

Where demand concentrates

Buyer checklist (brand owners/CMOs)

Outlook

Expect continued double-digit momentum as retailers favor pocket-ready formats and as telehealth broadens at-home starts. Brands that nail taste, dissolve time (30–90 s), and packaging will win share in the oral dissolving film market.