Positioning

Treat oral strip as a speed business—discreet use, precise dosing, and audit-ready data. Win with lead time and repeatability, not bells and whistles.

Offer Architecture

• SKU grid: low / standard / high dose on one die & pouch spec; rotate flavors without retooling.
• Packs: Trial 7–14 • Daily 30 • Value 90/120; white-label templates ready.
• Pricing rule: quote by thickness/basis-weight window + die layout + seal window; surcharge out-of-window requests.

Ops That Protect Margin

• Inline thickness/basis-weight → live SPC → stop-on-trend; roll certificate + CoA per lot.
• Multi-zone, dew-point-controlled drying; closed-loop tension & edge guiding; antistatic + web clean before die-cut.
• Humid lanes: high-barrier laminate + desiccant rules; freeze the seal window early.

Channel Plays

• Pharmacy/marketplaces: standardized packs, fast listings.
• DTC: subscription bundles + 10-sec “melt” demo.
• Travel/fitness: portability story; twin-packs and 10-ct displays.

Scorecard (print on PO)

OEE ≥70% • FPY ≥92% • Changeover ≤4 h • Scrap ≤6% • Reorders 10–15 biz days.

Bottom line

Run oral strip on a standardized platform and sell lead time + evidence. That’s how you stack SKUs, scale channels, and keep margin intact.