Thesis

Scale oral thin film products with platform economics—standard tools, tight windows, audited data—then let channels and flavors pull volume.

Portfolio & Packs

• Dose ladder (low/standard/high) on one die + four-side-seal sachet; quarterly flavor cadence without retooling.
• Pack matrix: 7–14 trial • 30 daily • 90/120 value; region label kits + white-label art prebuilt.

Commercial Mechanics

• Price by windows: thickness/basis-weight band + die layout + seal window; out-of-window surcharge.
• Reorder SLA 10–15 biz days (frozen BOM, locked recipes); pharmacy/marketplace first, DTC subscription second.

Ops Proof

Inline thickness/basis-weight → live SPC → stop-on-trend; multi-zone dew-point drying; closed-loop tension & edge guide. Seal table validated on the actual laminate; desiccant rules for humid lanes.

Scorecard

On-time ≥95% • FPY ≥92% • Changeover ≤4 h • Scrap ≤6% • Lot CoA + roll cert

Bottom line

Treat oral thin film products as a platform line—contract on lead time + evidence, keep customization inside windows, and let channel mix + flavor rhythm drive scale.