Positioning

Run strip oral cleanser as a pocket ritual—instant dissolve, measurable freshness, zero-water. Focus on convenience + repeatability.

SKU & Packs

• Flavors: mint / citrus / herbal on one die + four-side-seal pouch; sugar-free with xylitol/zinc options.
• Counts: 10-ct checkout • 30-ct daily • 90-ct value; seasonal rotations without retooling.

Commercials

Quote by thickness/basis-weight window + die layout + seal window; out-of-window surcharge. Reorder SLA 10–15 biz days (frozen BOM, locked recipes).

Ops Musts

Inline thickness/basis-weight → live SPC → stop-on-trend; validated seal table on current laminate; PDQ displays + 10-sec “melt” demo for impulse lift.

KPIs

On-time ≥95% • FPY ≥92% • Changeover ≤4 h • Scrap ≤6%.

Bottom line

Platformize tooling and packaging, rotate flavors on a schedule, and let strip oral cleanser scale through fast turns and clean data.