Positioning

Make sublingual film the go-to solution for precision dosing, quick absorption, and portability. Sell speed + consistency with every strip.

GTM

• SKU map: low/standard/high dose, shared die & pouch spec; rotate 2 flavors per quarter.
• Pricing: Quote by thickness/basis-weight window + die layout + seal window; non-standard = surcharge.
• Programs: Trial 7-ct • Daily 30-ct • Family 90-ct packs; subscription model for reorders.

Manufacturing Must-Haves

• Inline thickness/basis-weight → live SPC → stop-on-trend; roll cert/CoA per lot.
• Multi-zone, dew-point-controlled drying; closed-loop tension & edge guiding; antistatic + web clean pre-die-cut.
• Validate seal window early; standardize four-side-seal sachets; add desiccant logic for humid climates.

Compliance & Label

• Clear dose per strip and max daily intake; sugar-free, vegan/halal options as needed.
• Region-specific claims, Part 11–ready audit trails for compliance.

SLAs & KPIs

• Reorders in 10–15 business days (frozen BOM, locked recipes).
• Targets: OEE ≥70% · FPY ≥92% · Changeover ≤4 h · Scrap ≤6%.

Bottom line

Standardize tooling, lock recipes and packaging, and sell sublingual film on speed + repeatability—that’s how you scale with margin.