Positioning

Make veterinary oral film a speed business: species-fit dosing, palatability, and audit-ready data—launched in weeks, not quarters.

Commercial Moves

• SKU architecture: Dog/Cat lines with weight-band dosing (XS/S/M/L); flavor twins (chicken/beef/fish) share the same laminate & die layout.
• Price by window: Quote thickness/basis-weight band + die layout + seal spec; surcharge out-of-window.
• MOQs: Pilot / Market test / Scale tied to pouch web width and tool utilization; publish lead-time SLA for reorders (10–15 business days) with frozen BOM.

Line Must-Haves

• Inline thickness/basis-weight → live SPC → stop-on-trend; roll certificates per lot.
• Multi-zone drying with dew-point control; closed-loop tension + edge guide; antistatic & web cleaning pre-die-cut.
• Validate seal window on four-side-seal sachets; desiccant logic for humid markets.

Regulatory & Claims

• Separate supplement (palatants, vitamins) vs Rx actives tracks; keep label/claims jurisdiction-specific.
• Allergen lists; pork-free/gelatin-free options for markets that require them.

KPIs

OEE ≥ 70% · FPY ≥ 92% · Changeover ≤ 4 h · Scrap ≤ 6%.

RFP Essentials

Volume & species mix | target dose & weight bands | aqueous/solvent | viscosity range | inline QA | die layout | pouch spec & CR option | changeover target | footprint/power/HVAC/ATEX | service SLAs.

Bottom line: Standardize recipes and packaging upfront, prove repeatability with data, and scale veterinary oral film by flavors and weight bands—not by reinventing the line.